The Stanford Joint Program in Product Design is pleased to announce

The David H. Liu Memorial Lectures in Design
for Fall 2001: "Engaging the Object"

Product and industrial designers, architects, furniture designers, branding strategists, and social critics are coming from around the country to present to the Stanford design community. The lectures are on Thursday nights at 8pm, and are free and open to the public.

- robert mckim
“product design revisited”
october 4, hartley conference center, mitchell building

- nosler + pannenbecker
(special workshop): “brand as a design tool"
october 11, hartley conference center, mitchell building

- bill moggridge
“in search of a future for design”
october 18, annenberg auditorium, cummings art bldg.

- galen cranz
“the chair: rethinking culture, body, and design”
october 25, annenberg auditorium, cummings art bldg.

- chuck hoberman
“unfolding the structure”
november 1, annenberg auditorium, cummings art bldg.

- karim rashid
“object culture”
november 8, annenberg auditorium, cummings art bldg.

- henry petroski
“books, bookshelves, and design”
november 15, annenberg auditorium, cummings art bldg.

- somi kim
“learning culture: reverb in the expanded field”
november 29, annenberg auditorium, cummings art bldg.

- niels diffrient
“the design of experience”
december 6, annenberg auditorium, cummings art bldg.

Bob McKim is Professor Emeritus of Mechanical Engineering at Stanford University and founder of the Joint Program in Product Design. His vision and educational process and have shaped a generation of designers. McKim stressed need-finding, innovation, entrepreneurship, and experiential psychology in the education of designers. Educated as an engineer and industrial designer, McKim developed an educational blend that treats function and aesthetics, along with reason and feeling, as integral to the design process. He has published two industry-standard books on the nature of creativity, "Thinking Visually: A Strategy Manual for Problem Solving," and "Experiences in Visual Thinking." Prof. McKim is currently interested in sculpture.

German-born Stefan Pannenbecker brings a range experience in branding, industrial design, and future trend analysis to his role as creative director at Teague. He studied ID at the Art Center College of Design, Switzerland. He began his career in Denmark, where he worked for several design consultancies. Later he joined Philips Design in Hong Kong and then in Eindhoven where he created a variety of product identities for consumer electronics. Throughout his career, Stefan has been intrigued with how companies and people express what they stand for, and how objects, rituals and content take part in this self-expression. www.teague.com

Teague associate Zander Nosler began his career in product development consulting working for IDEO in Palo Alto. From there he consulted independently and worked for leading firms on the west coast, such as Lunar, Moto, and Stratos. Zander's experiences in collaborative (and not-so-collaborative) product development programs have reinforced his belief in the power of diverse, integrated teams. He is helping to create such a team at Teague, merging hard and soft disciplines into a studio that can champion technical and emotional issues throughout the innovation process. He enjoys seeing today's high-tech and highly commoditized world embrace design as the emotional link between people and products. www.teague.com

Bill Moggridge has pioneered user interface design as a discipline to be an integrated part of product development, and coined the term Interaction Design. He is a principal and founder of IDEO, the Palo Alto-based design consulting firm. In the early 1980s he designed the acclaimed GriD compass computer, the first truly portable computer and precursor of the ubiquitous laptop computers of today. In 1991, his firm Moggridge Associates merged with ID TWO to form IDEO. In 1996, IDEO was named Design Group of the Year. Mr. Moggridge has taught at the Royal College of Art, Stanford University, and the London Business School. In 1998, he became a Fellow of the London Institute and Royal Designer for Industry. Bill is most interested in the ‘people’ part of the design process: who are the users, what do they want from the experience, and what will give them satisfaction and enjoyment. www.ideo.com

Galen Cranz, Ph.D. is Professor of Architecture at the University of California at Berkeley. With a background in sociology, she teaches courses in the cultural bases of architectural and urban design. Her revolutionary book, "The Chair: Rethinking Culture, Body and Design," hypothesizes that no amount of ergonomic tinkering can correct the classic right-angle seated posture, showing how a chair-sitting society is prone to biomechanical problems. Prof. Cranz has also published "The Politics of Park Design: A History of Urban Parks in America," and is a certified teacher of the Alexander technique. Current research activity includes the body and the near-environment, the office of the future, environmental sociology, and sociology of parks. http://arch.ced.berkeley.edu

Karim Rashid is one of the most prolific industrial designers in the world. He has designed everything from manhole covers for Manhattan streets to utility-chic packaging for Prada's skincare line to the ubiquitous ‘Garbo’ trash bin. He was born in Cairo, Egypt and reared in England and Canada. He studied industrial design at Carleton University in Ottawa, and in Naples, Italy. Karim’s New York City practice design products for Nambé, Issey Miyake, Zeritalia, Fasem, Guzzini, Tommy Hilfiger, Sony, Citibank, and others. His work is in the MOMA New York; SFMOMA; Museum of Decorative Arts, Montreal; The Israel Museum, New York; The British Design Museum and Tokyo Gas, among others. He has just released a monograph, Karim Rashid: I Want to Change the World. www.karimrashid.com

Henry Petroski is Professor of Civil Engineering and History at Duke University. He writes on the social aspects of engineering, including invention and design, success and failure, error and judgment, the history of bridges, and education and practice. His books include: To Engineer is Human, The Pencil, The Evolution of Everyday Things, Design Paradigms, Engineers of Dreams, Invention by Design, and Remaking the World. His latest book, "The Book on the Bookshelf," is a history of books as artifacts and the structures that have housed them from ancient times to the computer age. Petroski also contributes to American Scientist, The New York Times, The Wall Street Journal, CNN, PBS, and NBC’s Today. www-cee.egr.duke.edu

Hip graphic designer Somi Kim is a founder and principal of ReVerb Studio, a Los Angeles-based firm which combines strategic thinking with brand and image development to integrate commercial marketing needs with relevant visual solutions. She and co-principals Lisa Nugent and Susan Parr have built a workshop that addresses identity concerns of corporations competing for consumer awareness of subbrands, new products, and new technology. Kim has done work for clients such as Nike, MTV, and Netscape. She works in many visual media, including print, web, user interface, and broadcast and retail packaging. ReVerb has published books including Radical Graphics, New Typographics 3: Global Vision, and Typography Now Two. www.reverbstudio.com

One of the century's preeminent designers, Niels Diffrient is a graduate of Cranbrook Academy of Art, where he studied with Eero Saarinen. He spent 25 years as a designer and partner in the office of industrial designer Henry Dreyfuss, before opening his own office in Connecticut. Diffrient is known for his dedication to ergonomics, helping to make a product more comfortable and appropriate for the user. Breakthrough designs include the Diffrient chair for Knoll introduced in 1979 (still produced today), the first ergonomic office chair designed with manual on-site adjustability, and the Freedom chair for Humanscale, an engineering triumph that moves with the movement of the user, without any manual adjustment.