Slide 14 of 28 Notes:

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Perhaps the single most successful course supported by SIMA is ME315ab, Integrated Design in Marketing and Manufacturing.
• This joint engineering/business course generates great enthusiasm and energy.
• Teams of students (two engineers and two MBAs) work on an integrated exercise of market research, product design, prototype manufacturing, and product management in a specified market domain.
• IDMM integrates depth in the market research technique, conjoint analysis, with education in prototyping methods.